Real Estate Web Development Process
Our specialized approach to creating high-performing real estate websites that generate leads, showcase properties effectively, and help you dominate your local market.
Analyze
Build
Optimize
Launch
Analyze1
We begin by understanding your specific real estate business needs, target audience, and market positioning to create a strategic roadmap for your digital presence.
Key Activities
- Real estate market analysis
- Competitor website evaluation
- Target audience definition
- Lead generation strategy planning
- Property showcase requirements
- Technical integration scoping (IDX/MLS)
Deliverables
- Detailed project scope
- Lead generation strategy
- Property showcase plan
- Project timeline and milestones
Build2
We create a conversion-focused design that showcases properties effectively and builds a site optimized for real estate lead generation and client engagement.
Key Activities
- Conversion-focused wireframing
- Property listing page design
- Lead capture form implementation
- IDX/MLS integration
- Mobile-first responsive development
- SEO foundation implementation
Deliverables
- High-converting property pages
- Strategic lead capture elements
- Mobile-optimized experience
- Search engine optimized structure
Optimize3
We thoroughly test your real estate website across devices and optimize for both search engines and conversion performance.
Key Activities
- Cross-device compatibility testing
- Property search functionality verification
- Lead form submission testing
- Page speed optimization
- Local SEO implementation
- Schema markup for property listings
Deliverables
- Flawless property search experience
- Optimized lead capture system
- Search engine-friendly structure
- Fast-loading property listings
Launch4
We launch your real estate website and provide strategies for ongoing lead generation, content updates, and performance optimization.
Key Activities
- Website launch preparation
- Google Business Profile optimization
- Analytics and lead tracking setup
- Agent training for content updates
- Ongoing performance monitoring
- Growth strategy implementation
Deliverables
- Successful site launch
- Lead tracking dashboard
- Content update workflows
- Growth and optimization plan
"The CraftyCode team understood exactly what my real estate business needed. Their process was clear, and they delivered a website that's already generating quality leads from my target neighborhoods."
Sarah Johnson
Luxury Real Estate Agent