Real Estate Web Development Process
Our specialized approach to creating high-performing real estate websites that generate leads, showcase properties effectively, and help you dominate your local market.
Real Estate Analysis
Design & Development
Testing & Optimization
Launch & Growth
Real Estate Analysis1
We begin by understanding your specific real estate business needs, target audience, and market positioning to create a strategic roadmap for your digital presence.
Key Activities
- Real estate market analysis
- Competitor website evaluation
- Target audience definition
- Lead generation strategy planning
- Property showcase requirements
- Technical integration scoping (IDX/MLS)
Deliverables
- Detailed project scope
- Lead generation strategy
- Property showcase plan
- Project timeline and milestones
Design & Development2
We create a conversion-focused design that showcases properties effectively and builds a site optimized for real estate lead generation and client engagement.
Key Activities
- Conversion-focused wireframing
- Property listing page design
- Lead capture form implementation
- IDX/MLS integration
- Mobile-first responsive development
- SEO foundation implementation
Deliverables
- High-converting property pages
- Strategic lead capture elements
- Mobile-optimized experience
- Search engine optimized structure
Testing & Optimization3
We thoroughly test your real estate website across devices and optimize for both search engines and conversion performance.
Key Activities
- Cross-device compatibility testing
- Property search functionality verification
- Lead form submission testing
- Page speed optimization
- Local SEO implementation
- Schema markup for property listings
Deliverables
- Flawless property search experience
- Optimized lead capture system
- Search engine-friendly structure
- Fast-loading property listings
Launch & Growth4
We launch your real estate website and provide strategies for ongoing lead generation, content updates, and performance optimization.
Key Activities
- Website launch preparation
- Google Business Profile optimization
- Analytics and lead tracking setup
- Agent training for content updates
- Ongoing performance monitoring
- Growth strategy implementation
Deliverables
- Successful site launch
- Lead tracking dashboard
- Content update workflows
- Growth and optimization plan
"The CraftyCode team understood exactly what my real estate business needed. Their process was clear, and they delivered a website that's already generating quality leads from my target neighborhoods."
Sarah Johnson
Luxury Real Estate Agent